It is all in the packaging of the product. Look here. Put a handful of hay in an ice cream cone and it will look so cute and attractive that everyone will buy it at the outrageous price of $1.00 per handful. My dad would look at this photo and his mouth would drop down to his overalls. By the way, can you guess the difference between Sunday overalls and everyday work overalls. You can leave me a comment here. I'll explain tomorrow.